Clean beauty, what exactly does that mean?

To us, clean beauty is a new standard of beauty.

In today’s world, there are millions of self-care products available to us at an arm’s length, that are packed with ingredients that we have never heard of, know nothing about and can barley even pronounce.  Many of these ingredients are known to cause allergic reactions and irritations, and even worse…many are linked to really serious health conditions, such as cancer, organ toxicity, reproductive & developmental harm and endocrine disruption, just to name a few.  Did you know that formaldehyde is an ingredient in many nail polishes, hair products and cosmetics?   Or that aluminum is the main ingredient in most popular deodorants out there?  Or that propylene glycol (antifreeze) is in many of our foundations and moisturizers?  Yikes.

In our world, here at Urban Pearl Collective, clean beauty means skincare, makeup, bath & body and hair products that are free of any proven or questionable toxic chemicals included in the ingredient list.  But it doesn’t stop there.  Any products in this category should guarantee that the ingredients we put on our faces and bodies are ethically sourced with our well-being, our planet and animals in mind.  We believe in a new standard of beauty which is transparent, thoughtfully created and effective.

Welcome to the world of clean beauty…it isn’t just a trend, it’s here to stay.

To see a list of ingredients we don’t allow in our products, visit here.